In this engaging episode of the “Scintillations” podcast, Catharine Montgomery, the founder of Better Together Agency and a seasoned PR expert, discusses effective strategies for brands to overcome public relations challenges. Using real-world examples like Southwest Airlines’ crisis response and Bud Light’s advertising situation, the conversation delves into the importance of understanding your audience, managing crisis PR, and maintaining brand loyalty. Catharine also explores the evolving role of journalists and watchdog groups in today’s landscape, shedding light on the impact of bad PR on brands and providing valuable insights for navigating the complex world of modern business and PR.
Is your company ready to address biases in generative AI?
Review our first-ever biases in generative AI insights report to learn how Better Together guides companies in creating powerful messages that spotlight their dedication to removing bias from generative AI.
