Better Together Insight Report: Navigating Biases in Generative AI

Better Together conducted a nationwide survey highlighting the significant concerns around biases in generative AI. Although generative AI has reshaped our lives positively, it comes with a caveat: the risk of perpetuating existing biases in society. To tackle this impactful issue, Better Together is steering the conversation toward creating generative AI that leads to ethical and fair practices. Our goal reflects the agency’s dedication to driving social impact through strategic communications.

Our survey leveraged a comprehensive methodology to ensure accuracy and relevance. This effort is a testament to our commitment to understanding and addressing the biases in generative AI, paving the way for innovations that benefit everyone.

Based on our results, while a majority of those surveyed are aware of generative AI’s capabilities, it’s the underlying biases — racism, sexism and classism — that have people talking. This dialogue underscores a collective aspiration for a generative AI-driven future that’s innovative while being responsible and inclusive.

Why This Matters

The insights from our survey are more than statistics; they’re a call for action. They emphasize the need for diversity, equity and inclusion in developing generative AI technologies. By highlighting the potential of generative AI to either perpetuate or challenge societal biases, we focus on the importance of conscious, fair technology development.

Driving Change

Better Together doesn’t only identify problems; we’re actively seeking solutions. Our approach includes advocating for diverse development teams, raising awareness around generative AI biases, and emphasizing the importance of DEI in tech. These strategies are essential for ensuring that generative AI serves the interests and needs of all, fostering a more equitable future. Here are our specific steps for achieving ethical, responsible and fair generative AI:

• Implement internal feedback mechanisms to ensure technology is built with a commitment to impartiality: By integrating diverse perspectives from the outset, these mechanisms can help pinpoint and mitigate potential biases, ensuring technology development aligns with values of fairness and inclusivity.
• Encourage consumers to demand technology companies address bias through company feedback and products and services that are unbiased: This empowers users to play a pivotal role in shaping the technology they use, fostering an ecosystem where companies are held accountable for the social impact of their products.
• Press for an evaluation and certification framework that requires companies to assess and certify their generative AI technologies for bias: Establishing industry-wide standards for bias assessment promotes transparency and drives innovation toward more equitable technology solutions.
• Initiate targeted communications campaigns designed to showcase the company’s dedicated efforts toward eliminating bias in generative AI: Through transparent and engaging dialogue, these campaigns can build trust with stakeholders, demonstrating the company’s commitment to ethical AI practices and its role as a leader in fostering positive change.

As a leader in championing responsible generative AI development, Better Together is dedicated to creating a world where technology uplifts, not divides. We believe that recognizing biases in generative AI is the first step toward a more equitable future, and we’re committed to employing effective communication strategies to mitigate these biases.

Change begins with awareness. Share these insights, become an informed generative AI user, and keep the conversation going. Our collective efforts can lead to a more equitable future for generative AI.

For more information on Better Together and to explore the survey findings, visit https://thebettertogether.agency/biases-in-generative-ai.