As a full-service agency focused on social change, Better Together creates tailored communications strategies that connect with your audiences and drive purpose-driven impact. From day one, we work with you to bring your vision to life and make a lasting difference.
How Does Better Together Drive Impact?
Better Together is a social change-focused public relations and marketing agency, with a U.S. base and a global reach across Mexico, the United Kingdom, France, Germany, Indonesia and South Africa.
We work on mission-driven campaigns that build strategic, data-led communications that foster social impact, inspire action and amplify audience engagement.
With inclusive messaging and a focus on connections, we bring your mission to life and achieve results that matter.
Creating Social Change Through Purpose-Driven Communications
AI Integration and Bias Identification
We empower our advocacy partners to leverage emerging technologies with integrity. As leaders in ethical artificial intelligence (AI), we apply data science to uncover and address biases within generative AI systems, ensuring each campaign launch is inclusive, fair, and optimized for social impact. This proactive, data-driven approach enhances campaign effectiveness and accountability.
Research and Insights
Our approach to research ensures your message resonates with your audience. We combine audience insights, creative testing and media analytics to refine your strategy and build connections that last. For State Innovation Exchange, we conducted audience and media analyses to drive our strategic campaign. Through targeted insights, we shape messages and identify effective channels for long-term impact.
Strategy and Communications Planning
We translate data-driven insights into strategic actions that connect with your audience and reinforce your mission. From communications planning and political consulting to brand positioning, we craft strategies that build lasting engagement and credibility. Our approach focuses on helping your organization grow with purpose, aligning each step with what matters most to your goals.
Creative Development and Storytelling
We design inclusive brand experiences that empower and engage, including our work with The Bridgespan Group’s Dreaming in Color podcast. From graphic design and multimedia production to website and app development, our creative work prioritizes equity and identity-centered design. By reflecting diverse perspectives in every story we tell, we create content that resonates, inspiring audiences to connect and take action.
Reputation, Issues and Crisis Management
In moments of crisis, we prepare organizations with clear strategies and effective communications. From election-related challenges to media training and crisis response teams, we create customized plans that protect reputations and maintain trust. Our focus is for you to communicate with clarity and stay aligned with your values, even under pressure.
Media Relations
Our global media relations team builds strong, trusted connections across TV, radio, print and digital to secure placements that resonate. With adaptable earned media strategies, we integrate paid, owned and earned media for maximum visibility and influence. Through local, regional and national outreach, we amplify diverse voices, driving awareness and engagement across audiences.
Digital and Social Strategy
Social media moves fast, and we support brands in staying ahead by building strategies that connect with audiences. Our work includes targeted ads, SEO and impactful, mission-driven content. In partnership with the National Association of Nurse Practitioners in Women’s Health (NPWH), we use authentic storytelling and influencer partnerships to amplify messages and foster genuine connections with communities, achieving brand goals and driving meaningful engagement.
Inclusive Marketing
We create inclusive marketing campaigns that build genuine connections across cultures by developing engaging messages, impactful websites, and automated sequences that reach diverse audiences. Our work with Talking Talent focuses on crafting culturally relevant interactions that lead to long-lasting relationships and resonate with people.
Event Planning
We create unforgettable events that bring people together, from intimate dinners to large-scale festivals. Our team handles logistics, volunteer coordination, sponsorships, digital marketing, and community engagement to ensure every event connects with audiences and leaves a lasting impression. For D.C.’s Art Fusion Festival, we organized every detail, delivering a cohesive experience that brought the community together.
Community Engagement
We build authentic connections between companies and communities through events, brand ambassador programs, and influencer partnerships. With a focus on youth outreach, volunteer efforts, and advocacy, we create inclusive strategies that foster trust and engagement. For Giant Food, a grocery chain in Washington, D.C., Maryland, Virginia, and Delaware, we develop local engagement initiatives that strengthen relationships and make a lasting impact.
Social-Impact Strategy in Action:
Eboni-Rose for DC Ward
Eboni-Rose Thompson, a candidate for Ward 7 Councilmember in Washington D.C., needed a strong digital presence to engage diverse voters and promote her message of inclusive education and advocacy. Better Together conducted audience insights and a social media audit, identifying branding and engagement gaps.
Our team used communications planning, brand development, graphic design, and video production to craft a unified strategy that resonated with voters. Combining digital marketing and social media community management with targeted advertising campaigns and earned media, we amplified visibility and engagement. The campaign achieved a 121% increase in Facebook followers, a 167% boost in Instagram interactions, and a 200% rise in video engagement rates—demonstrating the impact of a cohesive, data-driven approach.
#WeAreBetterTogether
Let’s Drive Change
Ready to create lasting impact? Let’s work together to elevate your marketing and communications strategy.
