6 Sustainability Actions for Businesses


  1. Achieving Carbon Neutrality in Operations: To achieve carbon neutrality, businesses should focus on renewable energy sources. Google’s goal to operate on carbon-free energy by 2030 is a prime example. Using solar, wind and other renewable energies can significantly decrease carbon footprints, creating a more sustainable business model.
  2. Implement Zero-Waste Policies: A company must put in the effort to promote waste reduction and the circular economy, which is crucial for sustainability. Companies can achieve this by enforcing zero-waste policies and ensuring materials are reused, recycled, or composted to minimize waste production. This approach not only reduces waste but promotes resource efficiency and environmental responsibility.
  3. Advocate for Clean Water Access in Rural Areas: Water sustainability is essential for long-term environmental health. Businesses can support initiatives that provide clean water in rural areas, ensuring communities have access to safe and sustainable water sources, such as replenishing more water than a company consumes, highlighting the importance of responsible water management.
  4. Invest in Eco-Friendly Materials: Prioritizing sustainability in product design is key to reducing environmental impact. Companies should invest in eco-friendly materials, such as using recycled materials in hardware products. This lessens the environmental footprint and meets consumer demand for sustainable products.
  5. Enhance Supply Chain Sustainability: Establishing green supply chains is crucial for minimizing environmental impacts. Businesses should enhance their supply chain operations with an emphasis on sustainability, ethical sourcing, and reducing carbon emissions. This can lead to more efficient processes, cost savings, and a stronger corporate reputation.
  6. Promote Sustainable Behaviors Among Staff: Cultivating a culture of sustainability within the workplace is essential. Encourage employees to adopt practices like minimizing waste, conserving energy and supporting eco-friendly initiatives. By involving employees in sustainability efforts, companies can serve as a model, showing that collective action leads to significant results.

Better Together’s Commitment to Sustainability

As a leading public relations firm, Better Together is dedicated to inclusive marketing and corporate social responsibility PR practices. Our mission is to assist businesses on their path toward sustainability while promoting intersectionality PR and ethical business practices.

Through our focus on diversity PR and fostering an inclusive corporate culture, we aid companies in navigating the complexities of AI bias mitigation strategies and generative AI PR. Our tailored PR solutions and corporate PR strategies aim at bolstering brand reputation management while supporting social justice marketing campaigns.

Case Studies Highlighting Our Work:

  • ProGeorgia: We’ve collaborated on crisis communication services and legal support, demonstrating our expertise in managing complex media relations.
  • WhyHunger: We’ve provided media training to help them effectively communicate their mission and engage with diverse audiences.
  • Red Rabbit: Our strategic communications efforts have placed them in key media outlets like Axios, showcasing our ability to secure high-profile coverage.

Let’s work together to build a sustainable future. By taking these actionable steps and fostering a sustainability mindset across all our activities, we can truly make a difference. Connect with Better Together to be part of this journey towards a brighter tomorrow.

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