In an interview with Marketer Interview about crisis communication and social responsibility, Catharine Montgomery, the Founder and CEO of Better Together, discusses her journey as an entrepreneur and her agency’s mission. She highlights the importance of proactive crisis communication, transparency, and responsiveness in managing crises effectively. Catharine also shares insights on business development strategies, the significance of building authentic relationships, content marketing, social media engagement, and referral programs. She emphasizes the importance of fostering a positive work culture and intrinsic motivation within a team, and she outlines various tools and software used for effective management.
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