Scintillate Consulting — Overcoming Public Relations Challenges for Brands with Catharine Montgomery

In this engaging episode of the “Scintillations” podcast, Catharine Montgomery, the founder of Better Together Agency and a seasoned PR expert, discusses effective strategies for brands to overcome public relations challenges. Using real-world examples like Southwest Airlines’ crisis response and Bud Light’s advertising situation, the conversation delves into the importance of understanding your audience, managing crisis PR, and maintaining brand loyalty. Catharine also explores the evolving role of journalists and watchdog groups in today’s landscape, shedding light on the impact of bad PR on brands and providing valuable insights for navigating the complex world of modern business and PR.

View the full interview here.